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KMID : 0365220150520010049
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Korean Journal of Public Health
2015 Volume.52 No. 1 p.49 ~ p.57
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Contents Analysis of News Reporting Fluoridation of Public Water as Health Policy
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Son Hee-Jung
Chun Jin-Hee
You Myoung-Soon
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Abstract
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Objectives: This study was purposed to find explanations of the phenomenon of which the health policy of fluoridation of water was being poorly accepted by the Korean public. For this, we explored the characteristics of news reports related to fluoridation of public water. The focus was on outrage factors which were known to cause the public higher level of risk perception than the level of scientifically measured risk.
Methods: Twenty-eight new reports were collected for contents analysis. The coding scheme of analysis was developed. Analysis domains were defined as ‘benefit’ versus ‘risk’ of fluoridation, and ‘mutual’ versus ‘oneway’ in the policy process. Sub items and corresponding questionnaire were developed adopting outrage factors. Two researchers analyzed news reported exclusively and discordances were resolved through discussions.
Results: Most of the news reports were from the local medium (67.9%). In terms of outrage factors, ‘benefit’(3.08) and ‘risk’(2.93) score were showed a little difference, while ‘oneway’(2.71) score was higher than ‘mutual’(1.43) score. This tendency (higher score of ‘oneway’) showed more apparent in the local medium than the central one. The contents of news supporting the policy showed the highest score in ‘benefit’ (4.00) whereas the opposing one showed the highest score in ‘oneway’(3.71).
Conclusion: Overall, outrage factors in the news reports were observed regarding policy process of fluoridation of water, which could be an explanation of poor acceptance. The health policy that would be increasing, therefore, the proper process and method to reach consensus of stakeholders including the public would need to be more explored.
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KEYWORD
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water fluoridation, public policy, outrage factor, content analysis, risk communication
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